FloridaRealtors Florida Realtors serves as the voice for real estate in Florida. It provides programs, services, continuing education, research and legislative representation to its 187,000 members in 52 boards/associations.
- Strong jobs report adds to rate discussionby amyc on 05/06/2026 at 7:06 AM
Employers added more jobs than expected in May, a sign of labor market strength that could keep mortgage rates in focus for buyers and sellers.
- Older buyers are prioritizing long-term livability in home searchesby amyc on 05/06/2026 at 4:06 AM
Homebuyers over 55 are placing greater emphasis on aging-in-place features, maintenance needs and long-term lifestyle fit when searching for homes, creating new opportunities for Realtors who understand these housing concerns.
- Homeownership Month highlights buyer opportunityby amyc on 05/06/2026 at 3:06 AM
The June recognition gives Realtors a timely opening to discuss ownership, wealth-building and realistic next steps with renters and future buyers.
- Mortgage rates ease after 9-month highby amyc on 04/06/2026 at 7:06 AM
The average 30-year mortgage rate fell to 6.48%, while rates on 15-year mortgages fell to an average of 5.79%. When mortgage rates decline they give homebuyers more purchasing power.
- Your own curb appeal can win businessby amyc on 04/06/2026 at 5:06 AM
Customers form opinions about agents before the first conversation through websites, social media, open houses and everyday interactions. Agents should focus on presentation, organization and online branding to build trust and credibility.
- IRS data shows income migration continues to favor Floridaby amyc on 04/06/2026 at 5:06 AM
Florida gained $20.6 billion in adjusted gross income as taxpayers moved from other states, according to new IRS migration data. The shift reflects the continued draw of lower taxes, lifestyle preferences and housing affordability.
- Building an agent training program that beats the franchisesby amyc on 03/06/2026 at 5:06 AM
New agents need consistent daily, weekly and monthly habits to build lasting real estate careers, and independent brokerages don't need franchise-level resources to help them get there. Success depends on clear systems, steady accountability and practical training that teaches agents how to prospect, build skills and stay motivated.
- Florida manufactured home market holds steady as inventory tightensby amyc on 03/06/2026 at 5:06 AM
Florida’s manufactured housing market this year has been defined by steady pricing, strong cash activity, and tightening inventory amid affordability pressures statewide.
- Builder confidence rises in May as incentives remain commonby amyc on 03/06/2026 at 5:06 AM
Higher mortgage rates and affordability pressures have shaped buyer demand. New data from the National Association of Home Builders showed incentives remained elevated for the 14th straight month.
- Manufactured homes gain traction as affordability optionby amyc on 03/06/2026 at 5:06 AM
Manufactured housing is drawing renewed attention as buyers search for lower-cost paths to homeownership. For Realtors, the trend creates opportunities to discuss financing differences, land ownership, resale expectations and local zoning as manufactured homes become a larger part of affordability conversations.
- Property tax amendment heads to votersby amyc on 02/06/2026 at 11:06 AM
Lawmakers approve a constitutional amendment that seeks to reshape Florida's property tax system. It must be approved by Florida voters during the November general election.
- Florida consumer sentiment falls againby amyc on 02/06/2026 at 6:06 AM
Households are showing more caution as inflation, energy costs and borrowing costs pressure budgets, a shift that can slow buyer decisions and put more focus on affordability.
- IRS data shows income migration continues to favor Floridaby amyc on 02/06/2026 at 6:06 AM
Florida gained $20.6 billion in adjusted gross income as taxpayers moved from other states, according to new IRS migration data. The shift reflects the continued draw of lower taxes, lifestyle preferences and housing affordability.
- Sellers face higher costs, delays on pre-listing renovationsby amyc on 02/06/2026 at 6:06 AM
Industry professionals said highly personalized upgrades and DIY projects often fail to deliver the resale boost sellers expect and may delay a home from reaching the market.


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